Mobile advertising: Personalizing content for a greater payoff

01 Jul

Mobile advertising: Personalizing content for a greater payoff

Author: // Category: World of Warcraft

Random Feed wrote an interesting post today on
Here’s a quick excerpt
Mobile advertising: Personalizing content for a greater payoffIn: Advertising| Featured Article| Showcase| behavioral targeting| mobile 1Jul2009 By Jon DonleyFor many Americans, the first eye-catching exposure to the Apple iPhone was last yearâs ubiquitous television ad showing how the add-on application Urbanspoon could help solve âthe age-old dilemma: where to eat tonight.âDressed up as a slot machine â with rows for neighborhood, cuisine style and price range â

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